Clarity, Strategy and Direction for B2B SaaS & Tech Companies
Hi, I'm Mel. I help B2B SaaS founders and marketing teams turn scattered activity into clear positioning, sharper messaging and a strategy that generates high-quality leads.
Marketing Strategy
Audience Research
Brand Positioning
Messaging
Content Strategy
Early-stage B2B SaaS businesses face the same marketing challenges…
A small or non-existent marketing team working towards ambitious targets
Unclear positioning, inconsistent messaging and little alignment with the sales team
How I can help
I can become the strategic bridge between your product and your market - the person who helps you work out what to say, who to say it to, and how to make it land.
My background is nearly a decade as a CMO in B2B SaaS, working across positioning, messaging, content strategy and rebrands. I bring that senior-level thinking to your business on a freelance basis - without the cost or complexity of a full-time hire or agency.
Sporadic and reactive marketing activity with no clear strategy
Ring a bell?
You’re not generating enough high-quality leads
You've got a complex product but struggle to explain it simply
Marketing feels scattered and reactive rather than intentional
Sales and marketing are working independently and saying different things
You know you need a strategy, but don't have the time or resources to build one
The answer isn’t more marketing activity. What you need is a clear foundation and a plan that actually holds together. That’s where I come in.
Workshops Focused, one-day sessions that give your business something concrete to work from - a content strategy built around your buyer journeys, a messaging framework that finally sounds like you, or a clear marketing foundation your team can build on. You leave with a real output - not just a deck full of recommendations. Coming soon
Fractional & advisory work For businesses that need ongoing strategic marketing leadership. I work as part of your team on a flexible basis, bringing clarity and direction without the overhead of a senior full-time hire.
How we can work together
-
"Mel is highly organised, insightful, and a strong critical thinker, with a real ability to collaborate on strategy and turn it into clear, effective marketing. She’s dependable, thoughtful, and a pleasure to work with, and I would not hesitate to recommend her."
Adam Castleton, CEO of Startle
Heard enough?
If your marketing feels scattered, misaligned, or stuck, I'd love to hear about your business.
©2026 Melanie Fulker Marketing. All Rights Reserved.