Caroline Loup Landscape & Garden Design
A 1-to-1 Strategy Day to build a Clear and Ambitious Plan
About Caroline Loup
A leading garden designer in the industry, Caroline Loup has an impressive portfolio and a loyal client base. Her work is thriving creatively, but she wanted to take a step back and look strategically at how to grow her business with more focus and intention.
Like many creative business owners, Caroline found herself balancing the demands of delivering projects with the need to market her services and plan for future growth. She wanted a clear, structured approach to her marketing - one that reflects the quality of her work and helps her attract her ideal clients.
1-to-1 Strategy Day
During a full-day session in a cosy corner of The Town House, we worked closely together to review every aspect of her brand and marketing, including:
Understanding what was working well, and what could be refined.
Exploring the strengths, weaknesses, opportunities and threats of competitors, as well as Caroline’s own business.
Analysing customers and the wider market to create clear target segments.
Setting marketing goals for the year ahead.
Defining how her brand could best communicate her expertise and design style.
Identifying the most effective marketing channels to focus her time and energy on.
The day gave Caroline space to reflect, think strategically, and leave with a renewed sense of direction for her business.
The Outcome
By the end of the session, Caroline had:
A clear brand positioning that captures the essence of her design philosophy.
A practical marketing plan she can implement with confidence.
Clarity on where to focus her efforts to attract her ideal clients.
Fresh motivation and structure to support her next stage of growth.
Following our strategy day together, I distilled our work from the day into a marketing strategy for Caroline to follow going forward. Far from a 50-page document with meaningless fluff (far too often seen in marketing!) this 10-page guide is clear, straightforward and useful; a reference point for Caroline to go back to any time she needs.
Why it worked
Our 1-to-1 Marketing Strategy Day provided a space to pause, reflect, and reset. By combining strategic insight with hands-on guidance, we turned ideas into an actionable plan that feels both achievable and aligned with Caroline’s vision.
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Time to talk?
Interested in having a similar strategy day? Tell me about your business and requirements. I’d love to chat through how I can help.
