Untangling marketing to lay the foundations for early B2B growth.
Hi, I'm Mel. I help early-stage B2B founders and marketers turn scattered activity into clear positioning, sharper messaging and a strategy that generates high-quality leads.
Marketing Strategy
Audience Research
Brand Positioning
Messaging
Content Strategy
Here’s the thing.
Many B2B start-ups and SMBs face the same marketing challenges.
A founder doing their own marketing between everything else. A small team producing content sporadically, without a clear plan. Positioning that's never quite been nailed down, messaging that changes depending on who's talking, and sales and marketing pulling in different directions.
The result? Marketing that costs time and money, but doesn't generate the leads or pipeline the business needs to grow.
That’s where I can help.
Get a stronger hold on your marketing.
My background is nearly a decade as a CMO at a B2B SaaS startup, leading strategy, brand positioning, content marketing and rebrands. I bring senior-level thinking to your business on a fractional basis - without the cost or complexity of a full-time hire or agency. I can become the strategic bridge between your product and your market. The person who helps you work out what to say, who to say it to, and how to make it land.
Build a strategy with a proper ground-up approach, and the rest will follow.
Strategy is a word that’s banded around. So here’s what it means when you work with me;
We start from the ground-up, looking at your brand today, your competition, and what’s happening in the market. Next up is your target audience and, more specifically, defining your Ideal Customer Profiles (ICPs).
When you’re confident on exactly who you’re targeting and what they care about, we’ll carve out your positioning and refine messaging that not only speaks to their needs, but stands out from what the rest of the market is saying. This part is crucial.
Armed with a crystal clear positioning, we’ll pull everything together in an intentional, full-funnel plan. That is, marketing activity designed for each stage of your buyer journeys, meeting customers where they are and nurturing them over the line.
"Mel is highly organised, insightful, and a strong critical thinker, with a real ability to collaborate on strategy and turn it into clear, effective marketing. She’s dependable, thoughtful, and a pleasure to work with, and I would not hesitate to recommend her."
- Adam Castleton, CEO at Startle
How we can work together
Audits
With a comprehensive audit of your brand and marketing activity, you’ll gain a deep understanding of what’s working well, what’s not, and the gaps and opportunities that highlight paths to growth.
Strategic Framework
Guiding you through the core components of a proper marketing strategy, you’ll finish my framework with a clear view of where your brand can stand out, how to build trust and credibility, and how to use this to turn the right buyers into long-term customers.
Fractional CMO
For businesses that need ongoing strategic marketing leadership. I can work as part of your team on a flexible basis, turning scattered marketing into clarity and direction - without the overhead of a senior full-time hire.
Ring a bell?
You've got a complex product but struggle to explain it simply
Marketing feels reactive rather than planned
You’re not generating enough high-quality leads
Sales and marketing are working independently and saying different things
You know you need a better strategy, but don't have the time or resources to build one
You don't need more marketing activity. You need a clear foundation and a plan that actually holds together.
Heard enough?
If your marketing feels scattered, misaligned, or stuck, let’s talk about how I can help.
