Foundations Audit
A comprehensive picture of where your marketing stands today.
Before you spend another pound on ads, campaigns or a rebrand, it helps to know what you're actually working with. Foundations Audit is a fast, thorough look at your marketing today - what's working, what isn't and where the real opportunities are - delivered as one clear report you can act on immediately.
It’s the same diagnostic thinking behind Foundations Build, just faster and lighter; the low-commitment way to find out exactly what needs work.
What’s covered in an Audit
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A first-impression, critical-eye look at your site: how clear the messaging is on key pages, how easy it is to navigate, and where visitors are likely to get stuck or drop off. Includes high-level SEO checks to flag if the basics are working for or against you.
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Is it consistent across your site, sales materials, and social channels? Is it clear, or does it lean on jargon? Is it creative enough to actually stand out, and will it elicit the desired reaction from your buyer?
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How you compare to your competitors, and where you genuinely stand out beyond the claims you make. Whether it's actually clear why someone should buy from you, and whether that thread runs consistently through everything or gets diluted page-to-page.
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What you're publishing, where, and whether it's actually reaching and landing with the right people. Includes a look at whether you've got a healthy balance of content across the funnel, or whether you're only answering questions for buyers who are already close to a decision.
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Whether your sales materials - pitch decks, one-pagers, case studies - back up what your marketing is saying, or quietly contradict it. A common, often invisible gap for founder-led or small teams, where sales and marketing materials get written under pressure by the same one or two people.
Recent clients
What you get: the Audit report
I’ve designed my Audit reports to be thorough, yet digestible and actionable. I know from experience that busy founders and marketers will have more success with a straightforward, (mostly) visual report than a wordy 30-page document. Here’s what’s included:
Executive summary - The headline findings on one page, so you get the big picture before you dive into detail.
Scorecard - A red/amber/green rating across each area, so you can see at a glance where things stand. No vague impressions - a concrete view of what needs attention.
What you're doing well - Including specific examples. Starting with what's working sets a constructive tone for everything that follows.
Areas for improvement - Gaps and weaknesses by area, backed with real examples. Split into quick wins you can act on immediately and longer-term recommendations that need more planning or investment.
Commercial context - What the findings actually mean for the business; how the gaps found are likely affecting leads, pipeline, and growth, not just marketing for its own sake.
Why start here?
If you're not sure how deep the problem goes, or whether you're ready to commit to a 90-day Foundations Build, this is the way to find out - fast, low-cost, and with a report that stands on its own even if you go no further.
Built from startup experience
Before becoming a B2B marketing consultant, I spent 10 years leading marketing at a tech startup. Not just observing from an agency, but actually in the business - the same tight budgets and the same small team wearing many, many hats.
I know what it's like to be the entire marketing function. To go up against competitors with reputations and budgets you can't match, and have to win on being better, not bigger. To need marketing that translates a complex product into something a customer actually understands.
I helped grow that startup from its earliest days into a multimillion-pound business, building the brand, winning blue-chip clients, and leading marketing strategy through big periods of change. Not through big budgets, but through getting the fundamentals right and knowing where the real leverage was. That's the experience behind every recommendation in my services.
"Mel is highly organised, insightful, and a strong critical thinker, with a real ability to collaborate on strategy and turn it into clear, effective marketing. She’s dependable, thoughtful, and a pleasure to work with, and I would not hesitate to recommend her."
- Adam Castleton, CEO at Startle
Ready to get started?
The next step is to book a call to talk through where you are now and allow me to answer any questions you have before we begin. I look forward to speaking with you!