Untangling marketing to lay the foundations for early B2B growth.
Hi, I'm Mel. I help early-stage B2B founders and marketers turn scattered activity into clear positioning, relatable messaging and a strategy that generates high-quality leads.
Marketing Strategy
Audience Research
Brand Positioning
Messaging
Content Strategy
Here’s the thing.
Many B2B start-ups and scale-ups face the same marketing challenges.
A founder doing their own marketing between everything else. A small team producing content sporadically, without a clear plan. Positioning that's never quite been nailed down, messaging that changes depending on who's talking, and sales and marketing pulling in different directions.
This leads to marketing that costs time and money, but doesn't generate the leads or pipeline the business needs to grow.
That’s where I can help.
Get a stronger hold on your marketing.
My background is nearly a decade as a CMO at a B2B SaaS startup, leading strategy, brand positioning, content marketing and rebrands. I bring senior-level thinking to your business on a fractional basis - without the cost or complexity of a full-time hire or agency. I can become the strategic bridge between your product and your market. The person who helps you work out what to say, who to say it to, and how to make it land.
A proper process; not a quick fix
Everything I do follows the same, structured approach: Diagnosis, Strategy, Tactics. Understand what's actually happening and where you want to get to, before mapping out how you’re going to get there.
This is the structure behind Foundations Build, my six-week strategy service, and it's the same thinking whether we're starting with a marketing audit or an ongoing partnership.
How we can work together
Foundations Audit
A fast, thorough look at where your marketing stands today - your website, messaging, positioning, content, and how well sales and marketing back each other up. Delivered as one clear, actionable report in 1-2 weeks.
Foundations Build
The marketing foundations a startup depends on, built for you over six weeks. Audience, positioning, messaging, credibility, and content strategy, pulled together into one plan, with support getting it moving.
Fractional Lead
For businesses that need ongoing senior marketing leadership. I can work as part of your team on a flexible basis, turning scattered marketing into clarity and direction - without the overhead of a senior full-time hire.
Recent clients
Ring a bell?
You've got a complex product but struggle to explain it simply
Marketing feels reactive rather than planned
You’re not generating enough high-quality leads
Sales and marketing are working independently and saying different things
You know you need a better strategy, but don't have the time or resources to build one
You don't need more marketing activity. You need a clear foundation and a plan that actually holds together.
"Mel is highly organised, insightful, and a strong critical thinker, with a real ability to collaborate on strategy and turn it into clear, effective marketing. She’s dependable, thoughtful, and a pleasure to work with, and I would not hesitate to recommend her."
- Adam Castleton, CEO at Startle
Heard enough?
If your marketing feels scattered, misaligned, or stuck, let’s talk about how I can help.
