Brand Positioning & Identity
Nail your brand positioning, look and feel.
Your brand positioning = the space you occupy in people’s minds. Or, put even more simply, how customers think of you. Sometimes what you think you mean - or what you want to mean to customers - is very different from the true value they perceive your brand to offer, or what really draws them to you.
By researching what your target audience wants, what your competitors do well/poorly, and how your own offering compares, we can drill down into what will truly resonate with your customers to establish the strongest possible brand positioning.
A strong brand positioning should be…
Research-backed.
Informed by real insights on your customers, competitors, and your own business. The bigger picture is key.
Emotional.
A reflection of the true emotional benefit to the customer; not just product features or price. What will really make your brand stick?
Simple.
Thorough work needs to be done to arrive at something easy-to-follow that feels common sense. Focus on the most impactful thing, not all the things.
Bring your brand to life through visuals and words.
Crafting a distinctive identity complete with a cohesive set of brand assets that can be used confidently and consistently will make a huge difference to how customers view your business. Your visual and verbal identity tells people what you’re about, what you stand for, and what they can expect from you. It signals that you know who you are, and what you’re doing, building trust that fosters loyalty.
Establishing a strong brand look and feel, I’ll work closely with you to develop all of the core elements of your brand identity, wrapped up neatly in your new go-to guidelines:
Logos
Colour palette
Fonts
Icons
Imagery
Brand tagline
Tone of voice
Who is this service suitable for?
Any small to medium business that wants their brand to better resonate with customers, and needs a clear message and distinctive brand identity to do so. My experience managing designers and brand agencies has put me in a great position to bring knowledge on both areas together to offer businesses an affordable package. I’ve designed this to not only give brands a visual makeover, but ensure they have that all-important underpinning of research-backed positioning to set them up for success.
Time to talk branding?
Tell me about your business and requirements. I’d love to chat through how I can help.
