Marketing Strategy
A full, bespoke marketing strategy for your business.
Having a well-designed marketing strategy is fundamental to financial success. With an intentional plan that helps you unlock revenue potential and maximise profitability, you’ll also create clarity, confidence, and alignment across your team. Work with me to develop a solid strategy complete with clear audience targeting, defined brand positioning and a tactical plan for your day-to-day marketing.
Answer those niggling questions.
If you feel like your business has an unclear path, disconnection amongst your team, or you’re not hitting the sales goals you need to, I’d love to help. With a fresh pair of eyes, I can help you answer some of the biggest questions businesses face:
Who is our biggest competition? What are they doing better than us?
Who are our customers and what really drives them?
Where does our brand sit in the market? How can we optimise this position?
What messages should we be promoting, and through what channels?
Who is this service suitable for?
Any small to medium business that’s in need of marketing direction. Perhaps you don’t fully understand what your customers are looking for, or feel your competitors have stronger USPs. Maybe your day to day marketing activity doesn’t feel consistent enough, and you need more direction. If you want your marketing to resonate with customers and you’re serious about making an impact, I’d love to help.
Be complex to simplify.
A lot of thorough work needs to be done to arrive at something that seems common sense; a simple, easy-to-follow yet carefully planned strategy.
Be choiceful.
Deciding what you will do means also being very clear on what you won’t do.
Be led by diagnosis.
Keep stepping back and allowing your research to remind you where to go.
Don’t jump ahead.
Strategic decisions have to be made before jumping into promotions.
My guiding principles for creating a marketing strategy.
Time to talk strategy?
Tell me about your business and requirements. I’d love to chat through how I can help.
