Marketing Strategy
A full, bespoke marketing strategy for your business.
Having a well-designed and executed marketing strategy is fundamental to success. With an intentional plan, your business can maximise its potential and profitability, whilst creating clarity, confidence, and alignment across your team. Work with me to develop a solid strategy complete with clear audience targeting, defined brand positioning and a tactical plan for your day-to-day marketing.
Answer those niggling questions.
If you feel like your business has an unclear path, disconnection amongst your team, or you’re not hitting the sales goals you need to, I’d love to help. With a fresh pair of eyes, I can help you answer some of the biggest questions businesses face:
Who is our biggest competition? What are they doing better than us?
Who are our customers and what really drives them?
Where does our brand sit in the market? How can we optimise this position?
What messages should we be promoting, and through what channels?
Strategy Packages
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A review of what you’re doing today, and simple, actionable guidance on how to make your marketing more effective.
Includes:
A pre-consultation questionnaire - To get me up to speed on your current marketing activity, and get you thinking about some of the core areas we’ll discuss. This will need to be completed a week prior to our consultation.
Marketing audit - I’ll review your responses and audit your current marketing activity. This could include anything from your website, social media channels, pricing, product offering, branding, messaging and much more.
1-hour strategy session - I’ll present my recommendations for your future strategy, including specific actions to take to propel your marketing.
A 20% discount on my Kickstart and Complete strategy packages if you decide you’d like me to build you a full marketing strategy.
Who is this suitable for?
Any individual or small business that needs guidance on their marketing or a clearer direction. If you’d like to focus on a particular area of marketing, please let me know in advance. I have experience across many different areas of marketing so am happy to provide a more focussed session.
Investment: £250
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Creation of a professional marketing strategy to give your business a clearer direction or get things off the ground. 2-3 week completion time.
Includes:
A discovery questionnaire - To help me learn about your business, what is/isn’t working, and get you thinking strategically about marketing.
Market research - I’ll research your customers, competitors and any external factors influencing your business, to help to inform our marketing choices.
Progress call - For me to present my research findings and discuss next steps.
Strategy build - I’ll create your comprehensive marketing strategy; a clear, easy-to-follow 12-month guide. This will include my recommendations for your target audience, brand positioning, objectives and selected marketing channels.
Strategy presentation - I’ll present your marketing strategy over a video call and advise on steps to take to implement this successfully.
Option to book additional planning or creative work (content planning, copywriting, brand identity, web design and more).
Who is this suitable for?
Any startup or new business wanting to kickstart their marketing effectively, or existing businesses needing more direction. Having a solid strategy in place removes guesswork and timewasting, ensuring everything you do is working towards a clear goal.
Investment: £1,250
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A comprehensive strategy build, including in-depth research, positioning recommendations and a tactical marketing plan. 4-8 week completion time.
Includes:
A strategy kickoff call with you and your team.
Discovery questionnaire - To help me learn about your business, what is/isn’t working, and get you thinking strategically about marketing.
Interviews with your team and customers.
Market research - Customer, competitor and external environment research*.
Progress call 1 - For me to present my research findings and discuss next steps.
Audience segmentation, targeting recommendations, and brand positioning.
Progress call 2 - For me to present my targeting and positioning recommendations and discuss next steps.
Objective setting and tactical recommendations.
Strategy Presentation - Presentation of full marketing strategy and handover.
Email support available for 1 month after handover; option to book additional consultancy days and/or tactical work (content planning, copywriting, website audits and more).
Who is this suitable for?
Any business serious about marketing seeking an end-to-end strategy. This could be a new business wanting someone experienced to take over their marketing, or an existing business looking to reposition or change direction.
Investment: £2,500
*Additional research costs (e.g. surveys, focus group compensation) are not included and will be discussed on an ad hoc basis.
Not sure which package is right for you?
Send me a message to book a no-obligation chat about your options.
My guiding principles for creating a marketing strategy.
Be complex to simplify.
A lot of thorough work needs to be done to arrive at something that seems common sense; a simple, easy-to-follow yet carefully planned strategy.
Be choiceful.
Deciding what you will do means also being very clear on what you won’t do.
Be led by diagnosis.
Keep stepping back and allowing your research to remind you where to go.
Don’t jump ahead.
Strategic decisions have to be made before jumping into promotions.
Another Strategy client:
“Our marketing strategy day was friendly and focused; exactly the springboard I needed. It clarified my thinking, energised my marketing priorities, and gave me the momentum I’d been searching for. I came away with practical next steps, a clear plan and a renewed sense of confidence and enthusiasm.”
- Hampshire Garden Designer
Time to talk strategy?
Tell me about your business and requirements. I’d love to chat through how I can help.
