Copywriting, content creation & strategy for a B2B tech supplier
About this work
I was employed by Startle - a leading background music and digital signage provider to retail and hospitality - for almost 10 years. I began as the solo marketer and left as Chief Marketing Officer, managing a team and various agencies. During this time I was responsible for anything and everything from marketing and brand strategy to paid ads and content creation.
Here are a couple of examples of my content marketing work for Startle, which involved everything from campaign planning, copywriting, and promotion via email, social media, paid ads and events.
Hospitality whitepaper
To help inform our brand positioning, we commissioned an agency to conduct market research on our customers and their views on the use of music in hospitality venues. Using the findings, I structured and wrote a whitepaper that was used as a lead generation tool and a hand-out at events.
Ad Concept & Creation
When the 2024 EUROs were coming up, we wanted to capture the attention of senior managers at pub and bar companies to promote our sport entertainment service, Startle Arena. Naturally, LinkedIn was chosen as the main platform to advertise. With a strong understanding of the product and target audience, I managed a campaign from concept to launch, including copywriting and creative direction of the ads.
This work involved:
Product positioning
Campaign ideation & planning
Tone of Voice & Copywriting
Paid ad setup
If you’d like to discuss copywriting or content marketing support for your brand, please get in touch.
"I worked with Mel for ten years at Startle, where she was an excellent lead for our marketing department. She is highly organised, insightful, and a strong critical thinker, with a real ability to collaborate on strategy and turn it into clear, effective marketing. Mel is dependable, thoughtful, and a pleasure to work with, and I would not hesitate to recommend her as a marketing consultant."
- Adam Castleton, CEO at Startle
Time to talk?
Interested in discussing a marketing project or retainer? Tell me about your business and requirements. I’d love to chat through how I can help.
