About this project

Marketing Strategy Creation

At a pivotal time for this new fashion brand, I was approached to help the business secure funding by creating their marketing strategy. Following a series of in-depth discussions with the founder to delve into the business and fact-find, I created a comprehensive 12-month marketing plan, including:

• Detailed research into external environmental factors, competitors & the marketplace

• Target audience profiles

• Recommended brand positioning

• Marketing objectives for 2026

• Promotional mix

• Budget required

The business now has an actionable plan that details who their target audience is and what they want, how the brand should be presented to have the strongest appeal, and the most effective mix of promotional activity to reach their year one goals.