Build Your Marketing Strategy for 2026
A 1-to-1 strategy day designed to give you clarity, confidence and a practical marketing roadmap tailored to your business.
What’s the deal?
Having a well-designed marketing strategy requires time, effort and deep thought. But for many business owners, there are too many other areas that need their focus, and marketing can become an afterthought.
With my 1 to 1 Strategy Days, I give business owners the next best thing; a dedicated day that covers the main areas of marketing you should be considering. You’ll get the support, motivation and expertise you need to create an intentional plan for the year ahead, following the key stages of “proper” marketing strategy creation.
Enquire now for more information.
Structure of the Day
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Looking at your competitors - their USPs, how they position their brand to customers, and what is/isn’t working well for them, and your customers - who they are, what they’re looking for, and their purchasing behaviour, as well as other external factors.
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We’ll divide customers into useful, distinct groups, based on their behaviour and similarities. The next stage is choosing who to target; a key part of any marketing strategy to ensure you are not shooting in the dark or spreading yourself too thin by trying to be everything to everyone.
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Here, we’ll distil your brand and what it means for customers into a simple positioning. This will outline the space you occupy in their minds - or put simply, how you want them to think of your brand.
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Identifying the area(s) that need the most improvement and/or will have the most impact, and setting a small number of specific objectives to drive your marketing activity.
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This stage will look at everything involved in your product that offers value to customers, whether your pricing is right, and how customers will find you. Finally, we’ll build an outline for a promotional plan that includes the most effective marketing channels for you to use, from email and social media to events or sponsorships.
Who is this suitable for?
Small to medium business owners who feel they’ve been “winging it” with marketing and need some expert guidance.
Freelancers or microbusinesses looking to grow or reposition in 2026.
Businesses planning to invest in marketing but unsure where to start.
Those tired of “generic” advice and seeking tailored guidance.
Time-poor business owners who just need a plan to give them marketing direction.
If this sounds like you, pop me a message and I’ll take you through how a 1-to-1 Strategy Day could give you the direction and accountability you need.
A full day of in-person, 1-to-1 marketing consultation
Preparation work by me, including researching your business, industry and competitors
A structured plan for the day (flexible if there are particular areas you’d like to focus on)
Pre-prepared frameworks and exercises - it’ll be enjoyable too!
A follow-up strategy completed by me, designed in a neat, easy-to-follow deck that you can use for the year ahead
Investment: £660
What’s included?
Why work with me?
With 10 years of marketing experience at a fantastic tech business, I grew from being the sole marketer to managing an internal team and various creative and technical agencies. Seeing the company through from its early startup days to becoming a multimillion pound business, I have invaluable experience in many areas of marketing.
Over the past few years I’ve studied with Oxford College of Marketing to gain the Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing (CIM). And recently, I completed MBA level courses in both Marketing and Brand Management with MiniMBA.
I’m passionate about helping small businesses to grow and discover more about themselves, and I live and breathe marketing! It’s easy for a founder or employee to be so “close” to the business that they miss opportunities or need a third party to weigh in. If you’re feeling stuck or need marketing guidance, I’d love to help you find your way.
